Anchors Aweigh: Y&R's Big Idea Hack For The U.S. Navy

In what
the agency is calling a first-of-a-kind event for the U.S. Navy, Young & Rubicam is coordinating a so-called “idea hack” this weekend to develop new approaches for messaging to
potential Navy recruits. 
The WPP agency won the Navy recruiting account last year
and has since set up...

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