CPG Brands Should Heed Both Online, Offline Social Channels 06/06/2017

Social media may get all the buzz, but for consumer packaged goods, the everyday, more traditional word-of-mouth marketing may be equally — if not more — important.
A new analysis from Engagement Labs finds many consumer packaged goods brands perform much better in offline, face-to-face...

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https://skpsoft.com/social-media/cpg-brands-should-heed-both-online-offline-social-channels-06062017/