Advertisers Challenged In Using Location Data 07/20/2017

One of the major promises of the Internet of Things has to do with location.
Identifying where a consumer is at any given moment and creating relevant messaging delivered in context has
been a marketing goal since forever.
Beacons started to help a little in stores over the last few years...

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https://skpsoft.com/social-media/advertisers-challenged-in-using-location-data-07202017/