Consumers Trust Each Other - Brands, Not So Much 09/20/2017

One of the big ideas behind the rise of social-media marketing is that a personal endorsement of a product or service by a friend will necessarily carry more weight in individual purchase decisions
than a promotional message from the brand itself. There hasn’t been much evidence to support...

Read full post here:
https://skpsoft.com/social-media/consumers-trust-each-other-brands-not-so-much-09202017/