Gannett Focuses On Memberships, Digital Growth 01/02/2018

Gannett CMO Andy Yost says 2018 is “the year of brand
appraisal,” and the time to focus on growing memberships.
“Subscription’ sounds transactional, ‘membership’ sounds like a two-way relationship that gives you
access to things you can’t get elsewhere,” Yost told Publishers Daily.
Gannett...

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