Too many marketers continue to rely on last-click attribution, according to a report by ClickZ, without understanding the value played by all touchpoints in the customer journey. Here are six
drivers of multi-touch attribution, by author Sam Carter,that will play a big role in...
Read full post here:
https://skpsoft.com/social-media/touchpoints-in-the-consumer-journey-01012018/
Tuesday, January 2, 2018
Touchpoints In The Consumer Journey 01/01/2018
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment