Gerber Among The 86% Of Marketers Using Influencers 04/13/2017

Around this time last year, Nestlé’s Gerber brand wanted to raise awareness and promote trial of Lil’ Beanies, a new product that, in the words of brand manager David Greci,
“is a bit of a different proposition from some of our other products.” The navy-bean-based snack for toddlers boasts...

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