TV ads are about to undergo a huge shift in how they are bought and sold. This change isn’t just about the big announcements of late about audience-based TV ads – the OpenAP consortia from
Fox, Turner and Viacom, as well as NBCU’s announcement that it would reserve $1 billion of its...
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Thursday, April 20, 2017
Performance Is New Programmatic In TV Advertising 04/20/2017
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